Meet Grace Rizza

Grace Rizza is the visionary behind Identity Dental Marketing of Chicago, where she leads with expertise in ethical, results-driven dental marketing. Her journey began as the Marketing Director for a multi-location dental practice, where she achieved an outstanding milestone—tripling new patient numbers in just three months, all without increasing the marketing budget. This early success ignited her passion for dental branding, patient communication, and practice growth strategies.

In 2009, she established Identity Dental Marketing with a clear mission: to provide tailored, ethical marketing solutions designed specifically for dental professionals. Grace’s dynamic speaking style and deep industry knowledge have made her a sought-after speaker at prestigious events like the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting, and the Greater New York Dental Meeting.

Her industry impact extends beyond speaking engagements. Grace was invited to serve on the ADA 2016 Dental Marketing Expert Panel and has contributed valuable insights to renowned publications, including Practice Booster’s Insurance Solutions Newsletter. Her comprehensive expertise spans branding, patient engagement, SEO, website management, digital advertising, and direct mail—each strategy customized to meet the evolving needs of modern dental practices.

Grace also hosts “Dentistry’s Growing with Grace”, a podcast and Facebook group where she shares expert business development strategies, helping dental professionals navigate marketing with confidence. Through her innovative approach, countless dental practices have achieved sustainable growth and higher patient retention.

If you’re looking for a marketing leader who prioritizes integrity and results, Grace Rizza and the team at Identity Dental Marketing of Chicago are here to help. Get in touch today to take your practice to the next level with proven, high-impact marketing strategies.

Meet Our Team: Experts Behind Your Success

At Identity Dental Marketing of Chicago, our success is driven by a team of dedicated professionals who combine creativity, strategy, and technical expertise to deliver exceptional results for dental practices.

Content Writers

Our writers craft compelling, SEO-optimized content that reflects your brand’s voice and resonates with potential patients. Whether it’s engaging website content, blog posts, or ad copy, our team ensures every word enhances your practice’s online presence.

Design & Branding Specialists

Our designers blend aesthetics with strategy, creating modern, visually striking websites and marketing materials that captivate and convert. Every design is carefully crafted to align with your brand while ensuring a seamless user experience.

Web Development Team

Our developers specialize in building high-performance, mobile-friendly websites that load quickly and function flawlessly. With clean coding and intuitive navigation, we create online experiences that keep potential patients engaged.

Marketing & Growth Strategists

Our marketing specialists analyze data, track industry trends, and create personalized strategies that maximize patient acquisition. They identify the most effective ways to position your practice for growth in an increasingly competitive landscape.

SEO Optimization Team

Our SEO experts ensure your practice stands out online. Through strategic keyword implementation, technical optimizations, and local search enhancements, they boost your website’s ranking and drive organic traffic.

Paid Advertising Specialists

Our ads team designs high-impact paid campaigns that generate real patient leads. With data-driven targeting, A/B testing, and continuous performance tracking, they maximize your return on investment.

Practice Growth Advisors

Our experienced advisors work closely with you to align your marketing plan with your practice’s goals. They provide personalized guidance to help you navigate challenges and capitalize on growth opportunities.

At Identity Dental Marketing of Chicago, we don’t believe in one-size-fits-all solutions. Our team collaborates seamlessly to create customized strategies that empower dental professionals to attract, engage, and retain patients effectively.

Ready to take your practice to new heights? Let’s build something remarkable together.