Meet Grace Rizza
Grace Rizza is the founder and CEO of Identity Dental Marketing, a leader in transforming dental practices through strategic and ethical marketing. Her career started as the Marketing Director for a multi-location dental practice, where she achieved remarkable success by tripling new patient appointments within just three months—all without increasing the marketing budget. This milestone sparked her deep passion for dental marketing, branding, and helping practices grow.
In 2009, Grace founded Identity Dental Marketing with a clear mission: to provide ethical, effective marketing solutions specifically tailored for dental practices. Her hands-on approach and dynamic speaking style have made her a sought-after speaker at major dental conferences, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting, and the Greater Dental Meetings.
Grace’s expertise is recognized across the industry. She was selected to be part of the ADA 2016 Dental Marketing Expert Panel and has contributed thought leadership through articles in respected industry publications, such as Practice Booster’s Insurance Solutions Newsletter. Her all-encompassing approach covers strategic planning, public relations, patient communication, SEO, website management, direct mail, and much more, all tailored to meet the needs of dental practices.
As the creator and host of “Dentistry’s Growing with Grace,” a Facebook Group and Podcast, Grace provides regular business development advice, positioning herself as a trusted authority in dental marketing. Her innovative strategies have propelled countless practices to higher levels of success and profitability.
If you’re looking to partner with a leader in dental marketing, Grace Rizza and Identity Dental Marketing offer custom solutions designed for real results. Contact Grace today to take your dental practice to the next level with ethical, impactful, and strategic marketing.
Meet Our Team: Experts Who Drive Your Success
At Identity Dental Marketing, our team is the driving force behind the exceptional results we deliver to dental practices. We combine creativity, expertise, and strategic insight to craft solutions that work. Here’s a closer look at the talented professionals who make it all happen:
Content Writers
Our content team excels in creating SEO-optimized copy that resonates with your target audience. Whether it’s website content or blog posts, every word is carefully crafted to reflect your practice’s brand and connect with potential patients.
Graphic and Web Designers
Our designers are artists and innovators, creating visually stunning, easy-to-navigate websites and marketing materials that capture attention and engage patients. They ensure every design enhances your practice’s online presence while maintaining a professional, modern aesthetic.
Web Developers
Our developers specialize in building websites that are not only visually appealing but also highly functional. They focus on clean coding, fast load times, and responsive designs, ensuring a seamless experience for your website visitors.
Marketing Strategists
Our strategists stay ahead of industry trends and analyze data to develop custom marketing strategies that drive growth. They pinpoint opportunities to expand your practice’s reach and increase patient acquisition with targeted, results-driven campaigns.
SEO Specialists
The SEO team works relentlessly to boost your online visibility, ensuring your website ranks higher in search engine results. From keyword optimization to technical adjustments, they’re dedicated to attracting more visitors and converting them into loyal patients.
Ads Team
Our advertising team specializes in creating high-impact paid campaigns that maximize your practice’s return on investment. They craft compelling ad copy, fine-tune targeting, and optimize ad performance to drive patient interest.
Advisors
Our advisors provide hands-on, personalized guidance, helping you align your marketing strategies with your practice’s goals. With years of experience, they offer valuable insights to ensure your practice stays on track for growth.
At Identity Dental Marketing, we work together seamlessly to create customized solutions that empower your practice to thrive. Our team is dedicated to helping you build your brand, connect with your patients, and achieve your business goals.